The idea of opening a store came from the desire of having a unique space where I can display my work, sell it first hand and meet my customers on a well coordinated schedule.
It took me four months of constant search and about as double the amount of time to organize all the tiny details that makes a store functional, inviting and unique. From the moment I first entered in this space, I simply knew that it is the ideal one for me and all my designs: the casual line The Garden Suite, the formal line Pearl's Orangery, the bridal dresses from The Gentle Flowers and The Golden Fairies line and the accessories (hair adornments, jewelry and handbags).
The address is ideally located within minutes from U1 Taubstummengasse, U4 Karlsplatz or tram D Gußhausstraße. The street and its neighborhood, known as the Botschaftsviertel, is filled with cultural and architectural attractions (Karlskirche, Schloß Belvedere, ORF Radio Kulturhaus, Akzent Theater, Wien Museum, Palais Schwarzenberg, Musikverein), educational institutions (Technical University and Theresianum), diplomatic missions and embassies.
Fancy stores, studios, showrooms and culinary spots are spicing up the area. Argentinierstraße boasts with creative energy, elegance and good taste, it's a pleasure and privilege to be part of it with my little label. My store is open every Tuesday and Thursday from 10:30am until 6:30pm, evenings & weekends by appointment. Below, a set of photographs taken during the past couple of weeks:
The “formal room” offers designs from my Bridal and Pearl Orangery lines:
In the “white room” you can find designs from my Garden Suite line:
Photos copyright: Andrea-Ioana Dumitrescu, Peter Steinsberg and Patricia Vincent.